How to use pre-built email content

Learn how to use pre-built content in emails. These content blocks and sections come pre-configured, so you can easily add elements to your emails that follow design best practices without any complicated setup. 

About pre-built content 

Pre-built content consists of various blocks and sections designed by Klaviyo. This content comes already configured, so you can build beautiful emails faster. 

Just tweak the content (e.g., by replacing images or text with your own), rather than starting from scratch. Editing these elements is the same as working with any other section or block, and you also have the option to save your modified pre-built content as universal content for future use.

Use pre-built content in emails 

1. Open the editor for any email. 
2. From the Content tab, select Pre-built.
   
3. Scroll through the pre-built blocks and sections, or use the search and filter tools to target your search. Note that an Expand to view all option is available to see the full menu.
   
4. Adjust the content as desired to match your branding. 
5. Preview your email before sending. 

Additional resources

• How to create and manage universal content
• Guide to the email template editor
• Course: Getting started with the email template editor