You will learn
Learn the difference between free and paid plans with Klaviyo.
As your business grows, so too will your Klaviyo account. In order to scale your marketing channels accordingly, you will likely need to upgrade your plan in Klaviyo. By upgrading a free account to a paid subscription, you will unlock several perks that are otherwise unavailable.
Paying for any plan (Marketing Analytics, email/profiles, etc.) makes you a paid user. For information about the plans, please see how Klaviyo billing works.
Expand your marketing capabilities
By paying a set, monthly fee, you unlock the ability to message more people, store more profiles, etc. At its core, Klaviyo's billing structure is based on the number of contacts in your account.
When using a free plan, you are limited to sending a maximum of 500 emails per month and up to 250 profiles. If you go over your profile limit, you cannot send again until you have 250 or fewer profiles or you upgrade. If you reach your email limit, you will be barred from additional sending until next month or until you upgrade. You may see flow email deliverability fall when you hit this limit.
Access support
Email support is available for free users for the first 60 days after they sign up for Klaviyo. After this 60-day period, free users will have access to the Community as well as Customer Education resources such as articles, courses, and webinars.
Paid users have access to both email and chat support. If you are interested in getting support, upgrading your plan from free to paid will give you access.
Unlock exclusive branding options
Customers on paid plans have the ability to customize certain default Klaviyo branding settings in the following areas of their accounts.
Email footers
All free email accounts have Klaviyo branding in their email footers.
To edit or remove the default Klaviyo branding from your emails, you must upgrade to a paid profile/email account. If you pay for SMS only, it will not remove the branding in your emails.
When you have a paid profile/email account, you can customize your footer to best suit your business needs.
Sign-up forms
Similar to the footers, all free accounts have Klaviyo branding at the bottom of sign-up forms.
To edit or remove the default Klaviyo branding from your forms, you must upgrade to a paid account and then manually update any existing form.
Custom hosted pages
Paid accounts that have passed account verification have the ability to enable custom hosted pages. These pages specifically pertain to your custom hosted subscribe and manage preference pages where customers can update their consent status, contact information, communication preferences, and more.
To learn more about what custom hosted pages are and why you may want to enable this feature on a paid plan, head to understand custom hosted pages in Klaviyo.
Talk with customer success managers and onboarding specialists
For the highest-tiered plans, you'll receive a dedicated Onboarding Specialist to help you get started, a Customer Success Manager to enhance your marketing strategies, or both. This is not available for all paid customers; if you qualify, you will be assigned someone automatically.
If you are not eligible, there are plenty of resources for you to get strategic and tactical guidance. For instance, you can:
- Take courses and certifications on the Academy
- Attend live training sessions hosted by the Interactive team
- Ask questions and get guidance from fellow brands on the Klaviyo Community
- Browse tutorials and how-tos on the Help Center
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